About

Fresh Press crafts paper goods made with art from pressed plant material. Fresh Press is based in the Baton Rouge area, Louisiana.

 

Nguyệt, the founder, is a designer. Nature was planted in her subconscious as a young girl, having grown up in a community plentiful in vegetable gardens. As a child, she liked playing outside, drawing, and reading. In high school, Nguyệt refined her interest in visual creativity with four years of art class. Informal photography and videography became some of her first hobbies. Her appreciation for nature developed as an adult, and she took to spending time outdoors, agriculture, and landscape architecture.

 

Fresh Press began as a hobby project in 2020. Nguyet's friend TN encouraged her to turn her pressed leaf and flower art into greeting cards. Together, they made initial designs and got the first cards printed - transforming an idea into reality. Inspiration was drawn from feelings, nature, and more, from what they enjoyed about everyday life.

 

Materials used to make images are simple: flowers, leaves, paper, glue, cutting tools. No preservative is added to the pressed flora. The size and color of designs are kept close as possible to the original artwork. All this, to highlight the unique character of nature’s material.

 

The creative process evokes the meditative and cyclical essence of nature. Flowers and leaves are selected on walks. They are pressed flat between the leaves and weight of books. They are patiently waited on until ready. Sketches are made, and corresponding flora are arranged into compositions. Files are prepped up to go to the printing press. Even observing how the originals age over time is intriguing. The seasons change, always providing more inspiration and material.

 

Fresh Press is an endeavor built upon from the support of family, friends, and local business owners. Through our designs, we strive to bring a bit of nature’s beauty into your daily life.

 

-N